Detroit native and experienced business owner Jessica G. Ruiz moved to Scottsdale, Arizona in 2007. Driven by her passion for people, Jessica has gone on to become a successful business coach, trainer and speaker for the John C Maxwell team.

My story

After going through a heavy divorce, losing her home and business amidst the economic fall of 2008 Jessica was able to see opportunity in her struggle and completely transformed her life. Jessica educated herself in the field of business and personal development, this empowered her to overcome her circumstances and refocus her energy on inspiring others to do the same.


“A dark past doesn't mean you can't have a bright future.”

Jessica G. Ruiz


The passion and dedication that Jessica puts into her career through training and development has influenced others to succeed in the fields of leadership and business coaching including many leaders within the retail world and other business arenas. 

Prior to becoming a business coach, Jessica held a management position in retail and developed successful strategies with start up business owners in recruiting, training, marketing, promotion, personal branding and photography. All of these skills as well as her 10+ years of leadership training have further built upon her expertise in one on one personal branding that is sure to make a difference for her clientele. 



Our Mission

Jessica's ongoing commitment is to help each individual become the best version of themselves, personally and professionally and to continue to set a positive example of determination for anyone who faces barriers in the process of achieving their dream.



A positive mindset. 


Overcome beliefs that limit your success. 


Just do it !